Our Geo-Location Solutions

During a time of hyper-focus on health and wellness, access to medical services was key for many families. Solutions provider, The Business Side, Inc. (TBS), tapped into location-based marketing to

help their healthcare client connect with nearby audiences, drive awareness of available services, and help inform potential patients of how to make appointments for in-person services during a critical time frame.

Radial Fencing allowed TBS to define geofence boundaries within a six-mile radius of Family’s Health Care locations, driving 63% of total visits to their locations. This tactic ran the duration of the entire campaign as an ‘always-on’ targeting strategy to consistently reach a relevant audience. 

Zip Code Targeting was leveraged to precisely reach specific areas and successfully drove 36% of all visits attributed to this campaign with only 11% of total budget. Because the nearby neighborhoods made up a largely Latinx community, the creative assets were in Spanish to increase effectiveness and emphasize the center as a Spanish-speaking provider.

Neighborhoods Targeting enabled TBS to target unique geographical boundaries based on a combination of visitation patterns and audience segments, reaching areas with high affinity to target locations. Of all tactics, this one had the highest Click-through Rate peaking at 1.88%.